A couple weeks ago, ESPN.com launched its’ “Heat Index”, an entire section of their website devoted entirely to the Miami Heat. ESPN has already shown their love of everything LeBron, as they hosted the ridiculously over-the-top “The Decision” special this summer, but this new development may show a more disturbing trend. The network has often pushed the envelope with their coverage of individual players, such as James and Brett Favre, but the Heat Index makes it appear as though they are actively rooting for the Heat to succeed.
As a news organization, ESPN should be adhering to a practice of journalistic neutrality. How are fans of other teams, especially other favorites, supposed to feel now that their team is simply taking the backseat to the Heat? Can we watch sports on this network and know that both sides are receiving fair coverage? ESPN is obviously doing this due to the high interest in the story, but sometimes making money should be secondary to retaining credibility.