A couple weeks ago, ESPN.com launched its’ “Heat Index”, an entire section of their website devoted entirely to the Miami Heat. ESPN has already shown their love of everything LeBron, as they hosted the ridiculously over-the-top “The Decision” special this summer, but this new development may show a more disturbing trend. The network has often pushed the envelope with their coverage of individual players, such as James and Brett Favre, but the Heat Index makes it appear as though they are actively rooting for the Heat to succeed.
As a news organization, ESPN should be adhering to a practice of journalistic neutrality. How are fans of other teams, especially other favorites, supposed to feel now that their team is simply taking the backseat to the Heat? Can we watch sports on this network and know that both sides are receiving fair coverage? ESPN is obviously doing this due to the high interest in the story, but sometimes making money should be secondary to retaining credibility.
According to sources, Vikings’ 40 year old QB Brett Favre took a 30 minute nap today following his press conference to announce his return to professional football. In commemoration of this momentous event, ESPN announced they will run an hourlong special later tonight. Join Stuart Scott, Linda Cohn and Mike Golic for this program that you surely won’t want to miss!
The special will feature a look back on some of the famous naps from Favre’s career, including his infamous 45 minute snooze following his Super Bowl XXXI victory, and his 15 minute siesta after his first retirement. There will also be analysis from some of Favre’s former teammates about how his naps compare to the all-time greats. Is Favre’s 10 minute power nap during the halftime of the 2010 NFC Championship Game a better performance than Troy Aikman’s 8 minute doze before the fourth quarter of Super Bowl XXX? Ed Werder will bring you the real story!
All proceeds from the advertising for this special will go to the Boys and Girls Club of America.